Maze is a leading user research platform designed to help product teams collect actionable insights at every stage of the development cycle. In 2026, it transitioned from a simple usability testing tool into a comprehensive “Product Discovery” hub. It allows designers and product managers to transform static prototypes from tools like Figma, Sketch, and Adobe XD into interactive research studies. By sending a single link to participants, teams can track how users navigate a design, identify where they get stuck, and gather qualitative feedback through surveys and open-ended questions.
The technical core of Maze is its Maze AI suite, which automates the most time-consuming parts of research. It can automatically rephrase questions to avoid bias, generate follow-up queries based on user behavior, and summarize hundreds of open-ended responses into key themes. One of its standout features in 2026 is the ability to test “Live Websites” and AI-generated prototypes from tools like Lovable or Bolt, giving teams the flexibility to test ideas before a single line of production code is written. With its automated reporting, Maze instantly turns raw data into visual slide decks and heatmaps, making it easier to share findings with stakeholders and drive evidence-based decisions.
