✦ Weekly drop: the best new AI tools for designers — updated every Tuesday✦

Submit a tool

Privacy Policy

Last Updated: April 22, 2026

This Privacy Policy explains how What AI Tools (“we,” “our,” or “us”) collects, uses, and protects information when you visit our website, use our AI directory, or interact with our AI-powered features.

We are committed to transparency, especially regarding how Artificial Intelligence processes your data in compliance with the GDPR, CCPA, and the EU AI Act.

1. Information We Collect

We collect information to provide a better directory experience and to power our AI recommendation features.

  • Information You Provide: Account registration details (name, email), search queries, bookmarks, and any text or files you input into our AI chat or recommendation tools.

  • Automated Collection: IP addresses, browser type, and usage data collected via cookies to analyze how you navigate our directory.

  • AI-Specific Data: If you use our “AI Matchmaker” or “Tool Summary” features, we process your prompts and preferences to generate tailored results.

2. How We Use Your Data

We use your information for the following purposes:

  • Service Delivery: To operate the directory and save your tool preferences.

  • AI Feature Functionality: To process your prompts and provide real-time tool recommendations.

  • Model Improvement: We may use anonymized, de-identified interaction data to fine-tune our internal search algorithms. We do not sell your personal prompts to third-party model providers.

  • Communication: To send updates about new AI tools or changes to our platform.

3. AI Transparency & Data Processing

As a platform dedicated to AI, we utilize various machine learning models to enhance your experience.

  • Automated Decision-Making: Our recommendation engine uses algorithms to suggest tools based on your search history. You have the right to request information about the logic behind these suggestions.

  • Third-Party AI Processors: We may use API partners (such as OpenAI or Google) to process specific queries. These partners are prohibited from using your personal data to train their own models unless you provide explicit consent.

  • Content Labeling: Any content on our site fully generated by AI (such as automated tool summaries) will be clearly labeled as “AI-Generated.”

4. Data Sharing & Third Parties

We do not sell your personal information. We only share data with:

  • Service Providers: Hosting, analytics, and email delivery services.

  • External AI Tools: If you click an affiliate link to an AI tool listed in our directory, that third party’s privacy policy will apply once you leave our site.

5. Your Rights

Depending on your location, you have the following rights:

  • Access & Portability: Request a copy of the data we hold about you.

  • Correction & Deletion: Ask us to update or erase your personal information.

  • Opt-Out of Profiling: You can opt-out of having your data used for automated “personalized recommendations.”

  • Human Intervention: If an automated system makes a decision that significantly affects you, you have the right to request a human review.

     

6. Data Retention

We retain personal data only as long as necessary to provide our services. Interaction logs for AI queries are typically anonymized after 30 days and deleted after 12 months, unless otherwise required by law.

7. Security

We implement industry-standard encryption and access controls to protect your data. However, remember that no method of transmission over the internet is 100% secure.

8. Contact Us

If you have questions about this Privacy Policy or how our AI handles your data, please contact us at:

Email: [Insert Email Address]

Address: [Insert Business Address]

Disclaimer: This document is a template and does not constitute legal advice. You should consult with a legal professional to ensure this policy meets the specific regulatory requirements of your jurisdiction and business model.